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Entries in listeners (1)

Friday
Mar122010

Study shows RoundAbout listeners 75 percent more involved

RoundAbout is more diverse than the United Nations.

The results of a six-month study, conducted by the Pembroke-Donalbane Marketing Research Institute, show that frequent listeners of the RoundAbout podcast are 75 percent more involved than listeners of other podcasts.  The findings also indicate that fans of the weekly, auto-themed program are eight-times more likely to participate in social media like Twitter and Friend-A-Roo than fans of competing podcasts.

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