Kia, now with more "The Power to Surprise!"

In the eyes of many consumers, companies like Loius Vuitton, Maserati and Apple stand at the top of their respective industries.  Besides building premium products, their names seem to roll off the tongue, connoting more to buyers than the sum of their products’ parts.  Kia is not one of these brands.  Its name is more akin to a tribal battle shriek than something that brings to mind luxury and exclusivity.  Nonetheless, the South Korean upstart has come unimaginably far in the past decade and is poised for serious growth in the next.

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